Primary Persona

Wilson Danderson
Wilson is a Grade 12 student preparing for graduation and trying to decide what career path to pursue. He feels overwhelmed by too many options and wants structured, beginner-friendly guidance that helps him explore careers with confidence.
“I want clear guidance so I can make the right decision about my future.”
Goals
- Explore realistic career paths before graduation
- Understand the skills required for each path
- Find clear next steps for education and learning
- Make more confident decisions about his future
Pain Points
- Too many career options with unclear differences
- Online information feels scattered and inconsistent
- Does not know which step to take first
- Has limited exposure to real career journeys
Motivations
- Wants to avoid choosing the wrong path
- Wants guidance that feels simple and practical
- Wants to discover careers that match his strengths
Needs
- Clear step-by-step guidance
- Accessible career exploration content
- Simple explanations without jargon
- Visual learning paths and examples










